Gaya APA

KARTAJAYA, H. (2007). THE NEXT MARKETING STRATEGY THAT WORKS (CET.1). JAKARTA: PT GRAMEDIA PUSTAKA UTAMA.

Gaya MLA

KARTAJAYA, HERMAWAN. "THE NEXT MARKETING STRATEGY THAT WORKS". CET.1 JAKARTA: PT GRAMEDIA PUSTAKA UTAMA, 2007. Text.